Overview

During his internship at Razer, Elnathan led the end-to-end UX redesign of the Razer ID account creation flow — the unified onboarding system used across Razer’s global product ecosystem. Given a blue-sky brief, the goal was to deliver the most frictionless and intuitive onboarding experience possible, without losing sight of real-world technical and platform constraints.

The Problem

The existing Razer ID creation flow placed too many decisions in front of users too early, creating unnecessary cognitive load at the point of first commitment. Drop-off and hesitation during the verification step indicated a structural problem with the flow’s sequencing — not just its visual design.

Research Approach

Rather than relying on a single user group, Elnathan planned and ran moderated usability testing sessions with participants drawn from five departments — marketing, HR, software development, and the UI/UX team — to surface a diverse range of mental models and expectations. Sessions combined qualitative observation with quantitative task-completion tracking, ensuring findings were both behaviourally grounded and defensible to stakeholders.

Key Insight

Users were most likely to abandon the flow when asked to create a username and password before their email had been verified. Resequencing these steps — asking for email first, completing verification, then proceeding to account setup — significantly reduced early friction and improved perceived clarity of the process.

The final prototype reflects the validated flow: email entry and verification as a dedicated first step, followed by account setup with progressive disclosure of optional fields. The design reduces perceived commitment at the point of entry and guides users through a clear, paced sequence.

The design went through three structured rounds of iteration, each informed directly by usability findings:

1. Round 1 — Accordion Layouts: Early experimentation with accordion-based progressive disclosure to test whether grouping related fields reduced the feeling of a long, overwhelming form. Users found the accordion transitions unfamiliar and hesitated at state changes.
2. Round 2 — Flow Resequencing: Based on Round 1 findings, the flow was restructured to lead with email entry and verification before any account details were requested. This change addressed the root cause of early abandonment behaviour observed in testing and significantly improved user confidence in completing the flow.
3. Round 3 — Parallel Concept Testing: Five alternative approaches were prototyped and tested side by side to converge on the optimal solution through evidence rather than preference:
   • Double accordion layout
   • Scrollable container design (version 1)
   • Scrollable container design (version 2)
   • Email verification as a standalone first step
   • Combined verification and user ID creation in a single step
   Testing identified the email-first, step-by-step flow as the clearest path across the broadest range of user types.

Outcome

The final prototype received stakeholder sign-off as the recommended direction for implementation. Usability testing demonstrated measurably reduced hesitation at the verification step compared to the original flow. The process established a reusable research-to-prototype framework applicable to future account flow improvements across the Razer ecosystem.