During his internship at Razer, Elnathan was tasked with prototyping a revamped user flow for creating a Razer ID. Given a blue-sky scope, he explored ways to deliver the most frictionless and intuitive onboarding experience possible, while remaining mindful of real-world technical and platform limitations.

The design process was driven by internal user testing, involving participants across multiple departments—including marketing, HR, software development, and members of the UI/UX team. These sessions provided diverse perspectives on usability, clarity, and user expectations.

Research was guided by a mix of qualitative and quantitative questions, allowing insights from user behaviour, feedback, and measurable patterns to collectively inform design decisions. This research-driven approach helped refine assumptions and validate design directions.

Before arriving at the final prototype, the flow went through several iterative cycles of testing and refinement:

1. User Testing 1 focused on early experimentation with accordion-based layouts to explore information grouping and the use of progressive disclosure.
2. User Testing 2 validated a revised flow structure, with emphasis on clarity, pacing, and the reduction of perceived friction.
3. Post-UT2 Refinement (v1) introduced a reordered flow where users entered their email first, completed verification, and then created their username and password, helping to reduce early cognitive load.
4. Post-UT2 Refinement (v2) explored multiple alternative approaches through iterative prototyping and user testing to further refine early-stage commitment and clarity. The approaches tested included:
   • Double accordion layouts
   • Scrollable container design (version 1)
   • Scrollable container design (version 2)
   • A flow where Step 1 focused solely on email verification
   • A combined Step 1 approach that merged verification and user ID creation